$25.00
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Tips & Techniques
for Opening and Closing the Sale
in Half the Time.
Cracking New Accounts has been endorsed
by: American Airlines, Carlson Travel, CEO Club, IBM Corporation,Symantec
Corporation, Progress Software Corporation, Brock Control Systems,
Inc., The National Office Products Association, Smith Barney Shearson,
Dun & Bradstreet, Nations Bank, Federal Express, Educational
Discoveries, BellSouth, Time Systems, Inc., Dartnell Corporation,
Sony Electronics, Inc., The National Association of Female Executives
and Zig Ziglar.
Cracking New Accounts is a no-nonsense approach
to selling. It's filled with nuts and bolts, but the philosophical
aspects blend perfectly with the techniques and procedures. It
covers the waterfront, from prospecting and appointment-setting
to establishing benefits to handling objections and closing the
sales. It is a most comprehensive approach to the process and
will help any salesperson build a more successful sales career.
- Zig Ziglar
Whether your livelihood is determined by knocking on every door
in your territory, by selling to divisions of the Fortune 500,
or by getting your ideas adopted within your own organization,
Cracking New Accounts addresses the issues common to selling regardless
of the industry.
Written by Terry L. Booton, the definitive
salesman, this direct sales encyclopedia covers every facet of
the sales cycle. No other book offers a more complete dissection
of the anatomy of a sale. Step by step, Booton looks at each element,
identifies its role, and instructs how to make the elements work
for you. It is an easy to read insiders guide, adapted from his
powerful and successful training seminars.
This educating and humorous book:
* Provides tips on generating new leads.
* Improves salespeople's ability to qualify real buyers.
* Gets salespeople to make the important distinction between customers
and clients.
* Helps overcome everyone's innate fear of objections.
* Directs all sales activity toward getting commitment and closing
the business.
* Provides a proven methodology with fresh, innovative sales approaches.
A MUST READ FOR YOUR
SALES FORCE
Cracking New Accounts: 235 pages 6X9 Hardback
Cracking New Accounts has been featured in many
publications and endorsed by many
major companies.
Endorsements for "Cracking
New Accounts"