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"Cracking New Accounts"

"Cracking New Accounts"

$25.00
For Immediate Shipment of Autographed Copy
call 706-812-8822.

Tips & Techniques for Opening and Closing the Sale
in Half the Time.


Cracking New Accounts has been endorsed by: American Airlines, Carlson Travel, CEO Club, IBM Corporation,Symantec Corporation, Progress Software Corporation, Brock Control Systems, Inc., The National Office Products Association, Smith Barney Shearson, Dun & Bradstreet, Nations Bank, Federal Express, Educational Discoveries, BellSouth, Time Systems, Inc., Dartnell Corporation, Sony Electronics, Inc., The National Association of Female Executives and Zig Ziglar.

Cracking New Accounts is a no-nonsense approach to selling. It's filled with nuts and bolts, but the philosophical aspects blend perfectly with the techniques and procedures. It covers the waterfront, from prospecting and appointment-setting to establishing benefits to handling objections and closing the sales. It is a most comprehensive approach to the process and will help any salesperson build a more successful sales career. - Zig Ziglar

Whether your livelihood is determined by knocking on every door in your territory, by selling to divisions of the Fortune 500, or by getting your ideas adopted within your own organization, Cracking New Accounts addresses the issues common to selling regardless of the industry.

Written by Terry L. Booton, the definitive salesman, this direct sales encyclopedia covers every facet of the sales cycle. No other book offers a more complete dissection of the anatomy of a sale. Step by step, Booton looks at each element, identifies its role, and instructs how to make the elements work for you. It is an easy to read insiders guide, adapted from his powerful and successful training seminars.

This educating and humorous book:
* Provides tips on generating new leads.
* Improves salespeople's ability to qualify real buyers.
* Gets salespeople to make the important distinction between customers and clients.
* Helps overcome everyone's innate fear of objections.
* Directs all sales activity toward getting commitment and closing the business.
* Provides a proven methodology with fresh, innovative sales approaches.

A MUST READ FOR YOUR SALES FORCE

Cracking New Accounts: 235 pages 6X9 Hardback

Cracking New Accounts has been featured in many publications and endorsed by many major companies.

Endorsements for "Cracking New Accounts"


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