This is a workbook designed to help you go through all the necessary steps of helping you identify the market for a new product or service offering. It will lead you through the necessary steps to determine the opportunity, the cost of getting your product to market and how to roll out the product or service. This checklist approach will help insure you don't leave out any steps or cost in your thought process of what it will take to take your vision to market. There are built in checkpoints that will tell you if it is time to abort the project or continue.