HOME SITEMAP CONTACT

 
»
AMI Home
»
About Terry Booton
»
Client Comments
   »  Success Stories
   »  Testimonial Letters
»
 
Sales Training
Workshop & Seminar
»
 
Mentoring &
Coaching Program
»
 
Human Resource
Assessment Tools
»
 
Sales Force
Automation
»
Products
»
Articles
   » Written By Terry Booton
   » Features Terry Booton
   » "Cracking New Accounts"
»
"Cracking New Accounts"

Sales Training Seminars & Workshops

Terry Booton's topics can be tailored for any audience. His high energy delivered programs are focused toward people who interact with customers and are responsible for generating revenue. The objective of his material is to provide his audience with tips and techniques to help them become more productive and self-confident. He gives them a vision and the self-confidence to try things they may not have considered or otherwise would not have attempted.

                                                        Asian Team Working On Channel Strategy in Hong Kong

My Hottest Seminar
Three day class on "Consultative/Solution Selling". This class gets results! It is unlike any other Consultative Selling Class on the Market. Example, read client comments/testimonials from Inforworks, SIS, and others.
Sales and Marketing Audit
Spend a day reviewing ways to improve your sales and marketing infrastructure to drive profit.
Facilitated Workshops & Planning Sessions
Will facilitate, lead and guide sales or marketing strategy or planning sessions. Session can identify sales inhibitors and each session will produce action plans with who is responsible along with completion dates.
Management Leadership Development Program
If you are looking to analyze your management team and each individual's ability to lead, this program is for you. It is comprised of a five step process. See details below.

Account Management
Learn how to penetrate, manage and take competitive control of a large account. This class will take you from getting organized to developing an account plan to helping you learn how to penetrate the account.

Account Planning Workshop
Learn the importance of having an account plan, the responsibilities of the salesperson and how to go about building an effective and workable account plan. This class is geared for companies who are trying to penetrate and control the business in the larger accounts. The attendees will actually build an account plan for their territory and walk away with a working document.

Are You Giving Away The Farm
This is a class on sales negotiation. Learn how to negotiate with your toughest customers and still make a good profit on the deal to where everyone feels like it was a win- win situation. Learn how to differentiate your product from being a commodity by selling value. (This can also be a keynote presentation.)

Assessment Tools For The Employer
This topic provides you with an overview of several assessment tools designed to ensure you hire the right persons and reduce turnover. These tools are used for pre hire screening, job fit and management development and coaching tools. All of these programs are "state of the art" and software driven.

Blitz Day
Guidance and direction to pre plan a kickoff meeting to get maximum results for a blitz day of sales and marketing. A focused look at how to handle potential objections and a look at different ways of gathering marketing intelligence. Develop a teaming strategy to maximize the number of calls that can be made along with incentives that make it fun for all.

Channel Management
Learn how to build an effective channel of business partners. This workshop takes you through typical channel options, developing your strategy, building the channel through effective segmentation, selecting the right partners, understanding a day in the life of a channel partner, selling the opportunity, ways to help them drive business, helping them develop a business plan, agreements and contracts.

Closing
A discussion of when and where to close and closing phrases that get results. Learn a variety of closing techniques.

Concept to Market
This workshop consist of a documented methodology and process of how to take a concept for a product or service and take it through the steps from concept to development and then how to strategically get it to market.

Consultative Selling
Learn what consultative selling is about and what it means to be a consultative salesperson. We take a look at your role as a salesperson, the sales process, professionalism, vendor selling vs consultative selling, your value proposition and consultative selling techniques.

Consultative / Solution Selling Workshop
Learn what you don't know about consultative and solution selling. This three day workshop gets maximum results. All three days are totally different. Day 1 is a workshop with a focus on what you are selling, selling to issues rather than selling product and service. Day 2 focuses on cracking new accounts, leads, qualification, and more face time. Day 3 is all role play with objection handling in the morning and a graded sales call in the afternoon.

Cracking New Accounts
Tips and techniques on how to gain market share and close the sale in half the time. A focus on focusing on your territory and fully understanding run rates. (This can be a keynote presentation)

Customer Service
I will work with mystery observe your entire operation and see how the different people interact with customers and how they treat them. I will then build a custom customer service training program to address your real issues rather than deliver a general customer service presentation.

Dealer Development
I will work with your dealer or reseller network, help determine requirements and deliver whatever program is needed in any area of the business.

Effective Presentations
This class will teach you tips and techniques as to how to build an effective and professional business presentation that will close more business. Optional: The attendees will actually build and deliver a presentation to the rest of the class for evaluation.

Eight Biggest Reasons Salespeople Don't Produce
This is a keynote presentation that addresses the eight biggest reasons salespeople do not produce the results management expects.

Financial Justification Techniques
Learn how to walk into any business and justify anything you want to sell in 10 minutes, whether it cost $5 or $5 million.

Fish
A remarkable workshop designed to boost moral and improve productivity based on four simple principles. People spend about 75% of their adult wake time doing work related activities. Practical tips will be shared for making your workplace a more enjoyable and exciting place to be. Based on the Pike Fish Market in Seattle.

High Powered Selling
This topic will help you close more business with less effort. It starts with networking, market segmentation, focus, knowing who to call on, getting their attention, talking their language and getting the order.

Hiring & Motivating Salespeople
A look at the steps in the interview process. Discussion of techniques used to identify the best candidates, major factors that motivate a salesperson, considerations in developing effective compensation plans, and ways to motivate salespeople.

Key Account Management
This class is intended for those who will be managing a key account. Learn how to manage and develop a key account. Learn how to build a winning strategy, develop an account plan, build relationships that produce revenue and most important is how to effectively manage and control the account.

Management Leadership Development Program
If you are looking to analyze your management team and each individual's ability to lead, this program is for you. It is comprised of a five step process.
Step 1: We start by using the Check Point to measure eight key management skills and 18 job skills essential to being an effective leader and delivering maxim leadership performance.
Step 2: We assess them using the Profile XT for job fit.
Step 3: We use Skill Builder to build a development plan for the skills needing improvement.
Step 4: Mentoring will be provided to each participant to mentor and inspect their progress.
Step 5: One year later we will go through the process again and measure the improved results at a management development workshop.

Negotiating to Success
A structured process and strategy to expedite and negotiate your opportunities to a win / win closure.

New Business Productivity Tips
A discussion on getting organized and having the necessary tools you need to get the job done. A focus on building a productive and results oriented sales kit to actually doing a two week time management study of how you are spending your time.

Objection Handling & Closing
A highly interactive session, using one on one role plays that deal with the most effective ways of handling objections and closing business. The audience supplies their most difficult objections to be role played. Primary focus is on, "What is standing in the way of doing business today?"

Ordinary to Extra-Ordinary
A simple look at what it takes to go from an average salesperson to a super salesperson. Discover how you can set yourself apart from the competition and become more successful than you ever imagined.

Quality
A quick productive approach to quality for small companies that don't necessarily want to go for the Malcolm Baldridge Award but would like to experience the benefits of implementing a quality sales and marketing program.

Questioning Techniques
This class will teach you different types of question techniques. Learn how to ask the right questions to get the desired results you need in order to close the sale.

Relationship Selling, How to Get Customers and Keep Them
Selling often starts after the sale is closed. Take a look at how your actions can either make you or break you in a business relationship. Learn tips on how to get all of your client's business and not just the crumbs. Discover new ways to strengthen the relationship with your customers so your competitor's can't get in.

Rep to Rep
A year's worth of sales training in one day.

  • Lead Generation
    A thought provoking discussion of where to go to find good quality leads along with examples.
  • Call Preparation
    An insight as to the strategy used in gathering information about an account or individual that gives you an advantage when making the call.
  • Making the First Call
    Deciding who to call on first, getting their attention, questions to ask, selling yourself, setting the bar and gaining commitment.
  • Determining the Solution
    An inside look at how to make the right recommendation that will win the business.
  • Financial Justification
    Taking a look at how your product or service will pay for itself and generate a Return on Investment or Payback that is satisfactory to your client.
  • Demos & Proposals
    A discussion of when to give demos and proposals and what to show in a demo and what to present in a proposal to get maximum results.
  • Closing
    A discussion of when and where to close and closing phrases that get results. Learn a variety of closing techniques.

Role of the Salesperson
An overview of the job and responsibilities of a salesperson. How to get organized and avoid success killers.

Sales Force Automation
A seminar on what to look for in a sales force automation system. Topics covered:

  • Will yours succeed or fail?
  • What is sales force automation?
  • Why do companies buy sales force automation?
  • What is sales force automation?
  • Should you implement sales force automation?
  • What should you look for in a sales force automation program?
  • How much will it cost?
  • What are the benefits?
  • What should we be considering?
  • What is the key to us successfully implementing SFA?
  • Why do some succeed and others fail?
  • What can I do to ensure my success?
  • How do I get the sales team to use the system?
Searching for Dollars
A broad understanding of the general principles of accounting and how those principles effect the decisions executives make each day. Discover how an income statement and balance sheet along with key financial ratios can help you uncover the dollars to pay for your product or service. Learn how to position your product or service to where it has a positive impact on the bottom line.

Selling in a Down Economy
Learn how to take advantage of a down economy and make your sales soar!

Selling is About Execution
If your salespeople are not producing up to your or their expectation, this is the class to get them back on track.

Selling to the Top Decision Maker (Executive Selling)
An in-depth look at how to get to the top decision makers, selling to executives. Discover what will get you in and what will get you thrown out. Find out how to get the top decision maker's attention and his business. (This can be a keynote presentation)

Selling to Large Accounts
Learn how to penetrate, manage and take competitive control of a large account. This class will take you from getting organized to developing an account plan to helping you learn how to penetrate the account.

Silent Shopper
I will be a silent shopper for your company. I will shop your competitors or I will shop your own company and locations to see how well you operate or deal with your customers and critique the observations. If you sell through a network and want to know how your dealer or reseller is representing your product or service, I will shop that as well. I can provide a partial or complete critique of your company and it's operations, service and the way you handle your customers..

Solution Selling Workshop
Learn what you don't know about solution and consultative selling. This three day workshop gets maximum results. All three days are totally different. Day 1 is a workshop with a focus on what you are selling, selling to issues rather than selling product and service. Day 2 focuses on cracking new accounts, leads, qualification, and more face time. Day 3 is all role play with objection handling in the morning and a graded sales call in the afternoon.

Support is a Product: Let's Sell It
This topic is geared to helping you understand how to go about determining the type of services you can provide, the level of service you can provide, how to price it, how to package it and how to go about selling the service.

Territory Management
How to get started. Take a look at how to set up your territory and be productive the first three months on quota. Learn how to get yourself organized to maximize your time, increase productivity and exceed quota as soon as you go on quota.

Time Management
Take an inside look at how you spend your time during the week and focus on how you spend your time during your work week. Learn how you can get up to an extra 6 months to make your annual quota just by learning a few new tips and techniques on how to get yourself organized. These time savings techniques will give you more face time with your customers thus allowing you to earn more money.

Telemarketing Topics
This is a comprehensive class for companies starting a telemarketing center or for companies who are using people to do telesurveys, telemarketing, or telesales. This class will cover such topics as:

  • Role of the Telemarketer

  • Market Segmentation

  • Positioning

  • Inbound Calls

  • Outbound Calls

  • Call objective

  • Competitive Advantage

  • Attention Getters

  • Questioning Technique

  • Beginning the call

  • Do's and Don't

  • Conducting the call

  • Body Language

  • Closing the call

  • Phone Tag

  • Irate calls

  • Win/Loss Review

  • Time management

  • Payback

  • Return on Investment

  • Campaign development

What are you Selling?
This is a facilitated strategy session where a group of people from the company brainstorm to identify their market and what their market is actually buying. More importantly, it forces the company to identify its competitor's strengths and weaknesses. From that we develop a strategy to penetrate that market so the sell cycle can be significantly reduced. At the end of the session, everyone in the company is actually selling from the same strategic point of view. We focus on obstacles and ways of dealing with those obstacles to where they become an advantage. This class is guaranteed to generate more sales.

Why You Can't Afford Not To Use Assessment Tools
This presentation or keynote has a focus on why it is imperative a company use assessment tools today if they are to get the best people possible. We take a look at the available applicant pool and what it cost to hire the wrong person. You will learn about a variety of "state of the art" assessment tool on the market today that will help you eliminate your pre-hire and post-hire employee problems. These tools are designed to to help you hire the right person for the right position, find hard working, drug free, dependable employees as well as management development and coaching tools for all positions.

For More Information and a Detailed Course Outline:
Call 706-812-8822


Advanced Marketing Instruction · 140 North Shore Drive · LaGrange, Georgia 30240 · 706.812.8822
Email: terrybooton@mindspring.com
Copyright © 2004 Advanced Marketing Instruction · All Rights Reserved