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   » "Cracking New Accounts"
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"Cracking New Accounts"

"SELLING TO THE TOP DECISION MAKER"

This book is in the process of getting published


CONTENTS:
Coming soon! A new book from the author of Cracking New Accounts, Calling at the Top. This book, expected to be available in the near future, will show you how to successfully reach top decision makers in a company and walk out with a commitment. If you want to learn how to cut your sell cycle in half, this is a must read book. The book is based on over twenty years of experience selling to top level decision makers, such as CEOs, presidents, and other top level executives. Calling at the Top is also based on interviews conducted with presidents and CEOs in a variety of industries throughout the United States. It provides tops and techniques on how to sell to top executives and provides answers to important questions:

  • How influential are you in a decision?

  • Who is the ultimate decision maker?

  • What are your priorities for the day?

  • On a scale of 1-10, how difficult are you to see?

  • How do you get past the secretary?

  • What do you expect a salesperson to know?

  • What will get a salesperson thrown out?

  • What do you use as a decision criteria?

  • What do you expect to see in a proposal?

  • How important is Return on Investment? (ROI)

  • How willing are you to change vendors?

  • How would a president make a call on themself?

  • How do you reach a president?

  • What are some effective financial marketing techniques?

  • What questioning techniques work? and much more!

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